Evan T. Atherton

Evan T. Atherton https://athertron.com Evan T. Atherton Sat, 06 Jun 2026 04:14:06 +0000 https://athertron.com en Homepage https://athertron.com/Homepage Tue, 17 Oct 2017 00:29:59 +0000 Evan T. Atherton https://athertron.com/Homepage Best Unbox Ever https://athertron.com/Best-Unbox-Ever Tue, 26 Jan 2021 20:48:14 +0000 Evan T. Atherton https://athertron.com/Best-Unbox-Ever States United to Prevent Gun Violence Best Unbox Ever With more children confined to the home due to COVID-19, plus gun sales at an all-time high, 2020 created a perfect storm for accidental child shootings. We partnered with States United to highlight this danger by putting a dark twist on the wildly popular YouTube toy unboxing videos. (This video is age-gated for soon-to-be-obvious reasons. Please watch on YouTube to verify your age) <img width="2032" height="1192" width_o="2032" height_o="1192" data-src="https://freight.cargo.site/t/original/i/dccb175e46b5cd6da5d0eabc0f6fcbbaff88bad700758c9098420539f2779618/Screen-Shot-2021-01-26-at-4.53.59-PM.png" data-mid="96579304" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/dccb175e46b5cd6da5d0eabc0f6fcbbaff88bad700758c9098420539f2779618/Screen-Shot-2021-01-26-at-4.53.59-PM.png" /> Director: Kevin Wilson, Jr. Of course, it’s one thing to point out a problem, and another thing to try to help. That’s why we created a follow-up website with stats and tips on gun safety for parents to use. <img width="2032" height="1192" width_o="2032" height_o="1192" data-src="https://freight.cargo.site/t/original/i/e467993f88ba8eea294219addb6dbc6dc6ae91dad3a8f8d654b10fcda54790b6/SiteLockup.png" data-mid="96684954" border="0" src="https://freight.cargo.site/w/1000/i/e467993f88ba8eea294219addb6dbc6dc6ae91dad3a8f8d654b10fcda54790b6/SiteLockup.png" /> 🏆 ANDY Gold | D&AD Wood Pencil | Cannes Shortlist | One Show Finalist (3x) | AICP | Porsche Award Winner | Telly Awards Gold + Silver | New York Festivals Bronze |  AdWeek - Ad of the Day Ready, Steady, Lenny! https://athertron.com/Ready-Steady-Lenny Sat, 06 Jun 2026 04:14:06 +0000 Evan T. Atherton https://athertron.com/Ready-Steady-Lenny HEMLIBRA - Ready, Steady, Lenny! Kids hate getting shots. But kids with hemophilia A need to take routine shots of HEMLIBRA to protect them from their serious bleeding disorder. That’s why we created Ready, Steady, Lenny! an online game that can be played on any smartphone, where the only way to win is to stay nice and still. Using patient insights and some hard science, we engineered a game that’s proven to help kids relax. Winners get a custom bandage, a dose of life-saving medication, and an extremely catchy theme song stuck in their head. The coolest part is that Ready, Steady, Lenny! can be used for any type of shot. Try it out yourself (mobile only). <img width="7022" height="4950" width_o="7022" height_o="4950" data-src="https://freight.cargo.site/t/original/i/26e9893529955aff2a8a4442588fc26619d3e85704e65c6b55bdfc6bcf1fa15f/RSL-Episodes-board_MM-M.jpg" data-mid="249201618" border="0" src="https://freight.cargo.site/w/1000/i/26e9893529955aff2a8a4442588fc26619d3e85704e65c6b55bdfc6bcf1fa15f/RSL-Episodes-board_MM-M.jpg" /> <img width="7022" height="4950" width_o="7022" height_o="4950" data-src="https://freight.cargo.site/t/original/i/7877c1b383e40fcaf0f63e65b2a7f7d730ee9bc55b6648f055e3701c262a7455/RSL_UseOfTechBoard_MM-M.jpg" data-mid="249201609" border="0" src="https://freight.cargo.site/w/1000/i/7877c1b383e40fcaf0f63e65b2a7f7d730ee9bc55b6648f055e3701c262a7455/RSL_UseOfTechBoard_MM-M.jpg" />  🏆 TBD 🤞🏻 The Orbit https://athertron.com/The-Orbit Tue, 02 Jun 2026 22:15:07 +0000 Evan T. Atherton https://athertron.com/The-Orbit HEMLIBRA - Orbit For Mother’s Day, we wanted to celebrate the caregivers of young ones with hemophilia A. Based on real caregiver stories, “Orbit” illustrates the rollercoaster experience from diagnosis to burdensome treatment to a slightly more-normal life, thanks to HEMLIBRA. Director: Joel Kefali <img width="2122" height="1574" width_o="2122" height_o="1574" data-src="https://freight.cargo.site/t/original/i/720de130184285ad6bfd315dba2809e5718cb6cee178fc554c4a39e7858cf604/Orbit-Sheet.jpeg" data-mid="249082964" border="0" src="https://freight.cargo.site/w/1000/i/720de130184285ad6bfd315dba2809e5718cb6cee178fc554c4a39e7858cf604/Orbit-Sheet.jpeg" />  🏆 Lisbon Health Grand Prix | Clio Gold, Shortlist |  Half-Fast https://athertron.com/Half-Fast Wed, 22 Oct 2014 21:17:15 +0000 Evan T. Atherton https://athertron.com/Half-Fast Verizon FiOS - Half-Fast With Maciej Klin 🏆 One Million Moms Protest Where Escalator made the introduction for SpeedMatch and its symmetrical internet speeds, Half-Fast took the next step in letting others know that this is a feature cable just can't match. Verizon liked the concept enough to take it through the holidays, too. Director: Ted Pauly Editor: Dave Koza Our colorful wordplay was noted by AdWeek and some other company even created a parody video to showcase their own services. Kelly Ripa even gave us a half-fast shout-out. Before it's too Late https://athertron.com/Before-it-s-too-Late Wed, 05 Nov 2014 03:22:14 +0000 Evan T. Atherton https://athertron.com/Before-it-s-too-Late Verizon FiOS - Before it’s too Late On short-run offers like this we typically have a small little something followed by 25 seconds of forgettable promotional mumbo-jumbo. But this time we incorporated the details of the offer into the creative and then got to have some fun with it. Director: Frank Todaro Pharma Work https://athertron.com/Pharma-Work Sun, 11 Apr 2021 21:46:25 +0000 Evan T. Atherton https://athertron.com/Pharma-Work Adventures in Pharmaceutical Promotion They say that working in pharma is the ‘doing porno’ of advertising. Which is weird, becuase plenty of people enjoy watching a porn. A 90-second Important Safety Information segment? Not so much. Nevertheless, I’ve had the good fortune to work on leading pharma brands with messaging that resonates strongly to their targets. Here are some examples:<img width="2978" height="1904" width_o="2978" height_o="1904" data-src="https://freight.cargo.site/t/original/i/c6af5bf917e8633ba7039b38d79196c0d3c1897560feeb1d675cda6f797fdebd/Screenshot-2026-06-18-at-01.21.37.png" data-mid="249568279" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/c6af5bf917e8633ba7039b38d79196c0d3c1897560feeb1d675cda6f797fdebd/Screenshot-2026-06-18-at-01.21.37.png" /> HEMLIBRA - TikTok Campaign <img width="1050" height="750" width_o="1050" height_o="750" data-src="https://freight.cargo.site/t/original/i/aa0961de3c6f6f52a06545e9d73c81d899490616c9825863b174c16a8fdb2a56/LDW.jpg" data-mid="249389572" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/aa0961de3c6f6f52a06545e9d73c81d899490616c9825863b174c16a8fdb2a56/LDW.jpg" /> HEMLIBRA - 2026 Campaign <img width="3156" height="2136" width_o="3156" height_o="2136" data-src="https://freight.cargo.site/t/original/i/2814c8e59b5cc0a96946d4375f029c6e49a820b370953c45e15cda62fc8ec27d/Screenshot-2026-06-06-at-00.16.33.png" data-mid="249378967" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/2814c8e59b5cc0a96946d4375f029c6e49a820b370953c45e15cda62fc8ec27d/Screenshot-2026-06-06-at-00.16.33.png" /> HEMLIBRA - Echoes <img width="1355" height="1014" width_o="1355" height_o="1014" data-src="https://freight.cargo.site/t/original/i/22face21833269b32ea4e41d10bdbb8e1c8200a20c1bde6bc05a98b4a8972b68/Screen-Shot-2022-04-20-at-1.33.16-PM.png" data-mid="140185445" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/22face21833269b32ea4e41d10bdbb8e1c8200a20c1bde6bc05a98b4a8972b68/Screen-Shot-2022-04-20-at-1.33.16-PM.png" />HEMLIBRA - Flair Balance <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/257a2e58a750ccb9a133662576b818dbb2795df9a8895e26bc3ce5285d646a26/ezgif.com-gif-maker.gif" data-mid="105012833" border="0" data-scale="43" src="https://freight.cargo.site/w/600/i/257a2e58a750ccb9a133662576b818dbb2795df9a8895e26bc3ce5285d646a26/ezgif.com-gif-maker.gif" /> Trulicity - Infographics Project <img width="1493" height="840" width_o="1493" height_o="840" data-src="https://freight.cargo.site/t/original/i/840f95de4d1d1bfbf7395ed33fe49627348d46bbc6def42b7b98ec86bfb1aa78/Olivia.jpg" data-mid="105142042" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/840f95de4d1d1bfbf7395ed33fe49627348d46bbc6def42b7b98ec86bfb1aa78/Olivia.jpg" /> Chronic Pain Drug - Launch Campaign <img width="1156" height="1156" width_o="1156" height_o="1156" data-src="https://freight.cargo.site/t/original/i/60430eb176e74af43962272997d5bfbced46654e8d6539762926dbc1302c223c/pricing-info-exchange.jpg" data-mid="104934388" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/60430eb176e74af43962272997d5bfbced46654e8d6539762926dbc1302c223c/pricing-info-exchange.jpg" /> Eli Lilly - LillyPricingInfo.com For the password to these heavily regulated items, shoot me an email. #RefreshTheTalk https://athertron.com/RefreshTheTalk Mon, 09 Oct 2017 11:16:59 +0000 Evan T. Atherton https://athertron.com/RefreshTheTalk Absolut - #RefreshTheTalk Because every red carpet interview is the same "what are you wearing" BS, Absolut decided to Refresh the Talk to more important matters. And because this is a social campaign, we put a hashtag in front of the name. Joel Campaign https://athertron.com/Joel-Campaign Fri, 16 Oct 2015 15:15:42 +0000 Evan T. Atherton https://athertron.com/Joel-Campaign Coffee-Mate - Joel Campaign With Hans Schenck For my first big project at 360i, I got to work on my biggest project ever: TV, online video, social media... this was an 800-pound gorilla of a campaign. Which is kind of funny considering our star is just 10˝ tall. <img width="897" height="630" width_o="897" height_o="630" data-src="https://freight.cargo.site/t/original/i/a62f67254336829dca5379b847a74cf9ab852af90ac51bfe2db262311cd476ad/JoelTumblr.jpg" data-mid="5301745" border="0" src="https://freight.cargo.site/w/897/i/a62f67254336829dca5379b847a74cf9ab852af90ac51bfe2db262311cd476ad/JoelTumblr.jpg" /> We even did a response video to our fans... ...that was based off of responsive tweeting. Lots of responsive tweeting: <img width="738" height="3219" width_o="738" height_o="3219" data-src="https://freight.cargo.site/t/original/i/6e7e76600df8f627736b4bc1e024565bc61f9442fe00c433ed61eff81d8b4913/JoelResponses.jpg" data-mid="5301746" border="0" src="https://freight.cargo.site/w/738/i/6e7e76600df8f627736b4bc1e024565bc61f9442fe00c433ed61eff81d8b4913/JoelResponses.jpg" /> Hey! We're already getting press! Watch What Happens Next https://athertron.com/Watch-What-Happens-Next Mon, 09 Oct 2017 11:26:05 +0000 Evan T. Atherton https://athertron.com/Watch-What-Happens-Next Bravo - Watch What Happens Next with Gabriel Guedelha We got to throw the first-ever Live Reddit AMA (among other things) to make the only live show in late night even more live. And yes, that means Jimmy Kimmel Live has been lying to us. Adweek Directory