States United to Prevent Gun Violence
Best Unbox Ever


With more children confined to the home due to COVID-19, plus gun sales at an all-time high, 2020 created a perfect storm for accidental child shootings. We partnered with States United to highlight this danger by putting a dark twist on the wildly popular YouTube toy unboxing videos.

(This video is age-gated for soon-to-be-obvious reasons. Please watch on YouTube to verify your age)

Director: Kevin Wilson, Jr.


Of course, it’s one thing to point out a problem, and another thing to try to help. That’s why we created a follow-up website with stats and tips on gun safety for parents to use.

 🏆 ANDY GoldD&AD Wood Pencil | Cannes Shortlist One Show Finalist (3x) | AICPPorsche Award Winner | Telly Awards Gold + Silver | New York Festivals Bronze AdWeek - Ad of the Day

©2023 Evan T. Atherton