HEMLIBRA - Ready, Steady, Lenny!
Kids hate getting shots. But kids with hemophilia A need to take routine shots of HEMLIBRA to protect them from their serious bleeding disorder.
That’s why we created Ready, Steady, Lenny! an online game that can be played on any smartphone, where the only way to win is to stay nice and still. Using patient insights and some hard science, we engineered a game that’s proven to help kids relax. Winners get a custom bandage, a dose of life-saving medication, and an extremely catchy theme song stuck in their head.
The coolest part is that Ready, Steady, Lenny! can be used for any type of shot. Try it out yourself (mobile only).
🏆 TBD 🤞🏻