Coffee-Mate - Joel Campaign
With Hans SchenckFor my first big project at 360i, I got to work on my biggest project ever: TV, online video, social media... this was an 800-pound gorilla of a campaign. Which is kind of funny considering our star is just 10˝ tall.
We even did a response video to our fans...
...that was based off of responsive tweeting. Lots of responsive tweeting:
Hey! We're already getting press!